A year ago, the Labor Department’s social media messaging focused heavily on portraying a diverse assortment of employees and laborers, both in gender and race.

But the agency has made a dramatic shift during the Trump administration, launching a social media campaign with illustrations that appear to be AI-generated and that almost exclusively feature White men — part of an effort to promote the hiring of American citizens over foreign workers.

Seth Harris, who served as President Joe Biden’s top labor adviser, said that the Trump administration has offered little evidence that its efforts have led to increased hiring of American workers and that the images disregard the country’s increasingly diverse workforce.
“By purveying this image of an all-White workforce, they are choosing racism over economic growth,” Harris said. “That white supremacism is more important than the economic future.”