Francesca Grippa, Youngbok Ryu, Carl Zangerl
The goal of the project is to assist small suppliers in entering the university procurement market by creating a platform to host digital content (e.g., explainer videos, external resources, video testimonials). We plan to engage with business and community associations via a survey and via focus groups. The outcome of this effort will be a symposium in May 2022, where small business owners will be among the panelists together with representatives of the University procurement office. We will share our research findings and present the Voice of the Business Owner’s.