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Ai4impact co-op | Spring 2024 project

BEACON

Business Enhancement and Assistance Center for Optimized Navigation

ABOUT THE PROJECT

Generative AI tool to help workers respond efficiently and accurately to inquiries from Commonwealth businesses regarding available state grants, programs, and resources.

Impact:  The Executive Office of Economic Development caters to over 750,000 businesses in Massachusetts, 99.5% of which are small businesses, with an annual development budget of $250 million. Yet much of this funding remains underutilized because businesses struggle to access it. Grants like those for workforce training or innovative technology projects often go unnoticed, leaving both businesses and the state short of their economic potential​. One student was hired by the Executive Office of Technology Services and Security (EOTSS) as an intern following her co-op.

Partner: Massachusetts Executive Office of Economic Development

Status: Currently readying for production, they are working towards two separate tools, one for employee use, one for public users. Planning to deploy the employee version by the end of June 2025. The intent is to connect the Salesforce API to Beacon for employees to leverage AI to help with their casework and provide better answers to businesses. The public facing version is targeted for end of year, with a more robust front-end interface to ask questions to the business to direct them

Partners

Introduction to BEACON AI

The problem with accessing information

Businesses across the Commonwealth face significant challenges in accessing accurate and relevant information about grants, programs, and services provided by the Executive Office of Economic Development (EOED). The fragmented nature of resources across 30+ options from 10+ agencies and quasi-organizations has led to inefficiencies in connecting businesses with the support they need. Some current examples include:

  • Phlebotomy Business Inquiry: A Navigator spent 30 minutes manually searching mass.gov and contacting agencies to help a business owner seeking certification​.
  • Mobile Barber Shop Inquiry: Guidance on starting a mobile business required piecing together regulatory details from multiple sources, delaying the response​.
  • Alpaca Farm Regulatory Compliance: A lack of centralized information led to prolonged research on state regulations, leaving the business without timely answers​.

BEACON AI (Business Enhancement and Assistance Center for Optimized Navigation) is the proposed solution. This RAG AI Chatbot is designed specifically for Navigators, equipping them to guide businesses efficiently through available resources and respond to inquiries effectively. BEACON AI offers two distinct paths for Navigators – Resources and Inquiry Tracks.

Overview of BEACON AI

BEACON AI is an AI-powered solution that enhances Navigator efficiency by consolidating fragmented information into a centralized tool. It operates through two primary tracks:

The Resource Track helps Navigators identify relevant grants and programs based on business-specific inputs. The Navigator input identifies business details, such as size, lifecycle phase, and needs (e.g., Growing Operations, Construction for New Land), selected through dropdown options. The Backend Process creates a structured data frame derived from an Excel repository that matches the inputs to applicable grants and programs. It provides both grant and program name, the administering agency, and a summary with eligibility criteria, the key benefits, and pertinent deadlines.

The Inquiry Track addresses open-ended questions by leveraging AI and web-crawling capabilities. A navigator would input a question submitted via the BFD portal. BEACON AI then uses RAG (Retrieval-Augmented Generation) to search across 250+ websites for relevant information. It produces a concise response tailored to the inquiry, which Navigators can review and customize before sharing with the business.

The Business Front Door (BFD) portal, built on Salesforce, is a concurrent EOED project aimed at creating a centralized entry point for businesses seeking guidance and support. The portal collects critical business details, such as size, industry, and lifecycle stage, and serves as a key information source for Navigators.

Importantly, BEACON AI integrates with the BFD Portal, so when businesses use the portal to submit their inquiries or resource needs via intake forms these are ingested by the AI tool. Navigators process the submissions using BEACON AI and add actionable recommendations (e.g., “Apply for ABC Grant”) to the business’s dashboard in the BFD portal as tasks.

Current Work and Capabilities

The Resource Finder assists Navigators in identifying relevant grants and programs based on structured input and backend data integration. There is also a chatbot interface that handles open-ended questions by leveraging web-crawled data from 250+ websites and 50+ RFP documents to provide reliable responses. Both tracks are integrated into the tool to ensure Navigators can effectively address business needs.

Although BEACON AI and the Business Front Door portal were developed in parallel, their integration will allow Navigators to utilize both tools in tandem. This approach ensures streamlined workflows and enhances the support provided to businesses. However, Navigators are currently in the early stages of adjusting to the BFD portal, and further user feedback will inform the optimal interplay between the two systems.

BEACON AI complements the BFD portal by simplifying resource matching and inquiry responses. It enables navigators to update the business’s portal dashboard with actionable next steps (e.g., task assignments like applying for grants) using information from the AI tool.

  1. Beacon AI- Dual Tracks

Through user research conducted across various EOED agencies, we identified two critical pain points faced by Navigators.

The first challenge is the lack of comprehensive knowledge about the eligibility requirements for EOED’s wide range of resources and grants. While Navigators are often familiar with the offerings of their home agency, they may not have the same level of expertise for resources across other agencies. As a result, accessing this information becomes a manual and time-consuming process.

The second pain point arises when businesses inquire about EOED resources. In these situations, Navigators must either possess an extensive understanding of the available programs or spend significant time searching for the necessary information across disparate systems and documents.

2. Filtering based on Business Resource Intake Form

When businesses access the Business Front Door (BFD) portal, they complete a Resource Intake Form that captures key details about their operations and needs. BEACON AI integrates the responses from these forms directly into its system. Navigators can input this information into the tool using intuitive drop-down menus that cover criteria such as the business’s life cycle stage, size, category, and specific needs. By selecting the relevant filters and clicking “Filter Results,” Navigators can instantly generate a tailored list of grants and programs that align with the business’s unique requirements. This streamlined process saves time and ensures more precise recommendations.

3. Removing irrelevant grants/programs based on Navigator Knowledge

Once the list of relevant grants and programs is generated, it is displayed in a clear and organized tabular format. The table provides key details, including the agency, grant name, and the type of grant (e.g., informational or program). Navigators can review this list to ensure it aligns with the business’s specific needs. If a Navigator determines that a particular grant or program is not relevant, they can easily remove it by clicking the “Remove” option in the Actions column. This feature allows Navigators to refine the recommendations further, ensuring the final list is tailored and accurate to the business.

4. Pre-populated Prompt

After finalizing the list of grants and programs, Navigators can click “Summarize Resources,” which transitions them to the chatbot. Here, they are presented with a pre-populated prompt that reads:


“Based on the filters selected, I found these resources: [XYZ]. Could you please summarize these resources and their key benefits, and highlight all eligibility requirements or deadlines (if any) for each resource? Maintain all of the formatting requirements of the original system prompt.”

This feature reduces repetitive typing, minimizes human error, and ensures consistency in how requests are made to BEACON AI.

5. Generate relevant information regarding grants and programs

The tool provides detailed information about grants and programs by generating a summary, eligibility criteria, key benefits, and deadlines for each resource based on the input prompt. It also offers a conversational interface, allowing Navigators to request additional details or clarification about any resource by simply interacting with BEACON AI. This dynamic capability ensures that Navigators can quickly access comprehensive information. BEACON AI is trained on the Request for Proposals (RFPs) and one-pagers for each grant and program, which are submitted by program managers across EOED agencies, ensuring the information it provides is accurate and reliable.

6. Email Generation and Sources

After a response is generated, Navigators can view the sources of the information. Additionally, the tool offers an email generation feature, enabling Navigators to easily share the information with businesses, if needed. This functionality not only enhances the tool’s usability but also aligns with insights from our user research, which revealed that email is the primary mode of communication between Navigators and businesses. By streamlining email creation, this feature saves time and further supports Navigators in providing timely and professional responses.

BEACON AI Tool Architecture

Metrics for Success

The following metrics will evaluate BEACON AI’s success:

  • Reduction in Manual Effort: Track the time saved per inquiry compared to the current manual process.
  • Improved Accuracy: Measure the percentage of accurate referrals and responses.
  • Faster Turnaround: Record the average response time for business inquiries.
  • Navigator Satisfaction: Collect qualitative feedback from Navigators to assess usability and effectiveness.

Future Work

Going forward, AI for Impact would like to continue work with EOED to test the current version with navigators and businesses. User testing sessions would help refine BEACON AI and assess its impact as we move into the next phase of development.

As Navigators become accustomed to using the Business Front Door (BFD) portal, further testing of BEACON AI will be conducted to ensure seamless integration between the two platforms. This process will involve gathering feedback from Navigators on their experiences using both systems together, identifying pain points, and areas for improvement. This iterative feedback loop will guide the refinement of BEACON AI, ensuring it continues to meet the practical needs of its users. Based on the feedback collected, enhancements to BEACON AI will be prioritized to better align its functionality with the workflows and challenges identified during real-world use. These changes will ensure that the tool evolves to support Navigators more effectively, increasing both efficiency and user satisfaction.

BEACON AI has the potential to evolve into a public-facing resource for businesses. Transforming it from an internal tool to a platform accessible to business owners would require significant enhancements. These include achieving high accuracy rates to minimize reliance on human oversight, implementing self-service dashboards with real-time eligibility checks, and incorporating multi-language support to cater to the diverse business community. Such advancements would greatly expand BEACON AI’s functionality and its impact on the business ecosystem.

The tool’s future development will focus on adding valuable features such as automated tracking of grant deadlines with reminders and monitoring task completion rates within the BFD portal. These capabilities would provide additional utility to users and streamline grant and program management further.

One current limitation of BEACON AI is its reliance on data stored in an Excel sheet in an S3 bucket for filtering grants and programs. While this approach is effective, it is not without drawbacks. Changes to the Excel file—such as adding or removing columns—can disrupt the Resource Finder, as the data logic is hard-coded into the backend. To address this, future updates may incorporate AWS Agents to dynamically update the information, making the system more robust and adaptable to changes.

Additionally, we aim to enhance the chatbot functionality of BEACON AI by enabling seamless crawling of Mass.gov websites. At present, restrictions on web-crawling Mass.gov content limit the tool’s ability to access and utilize this valuable information. In the future, finding a viable workaround to these restrictions would significantly improve the chatbot’s ability to generate comprehensive and accurate responses.

The user interface of BEACON AI is another area identified for improvement. Plans include updating the checkbox and dropdown menus so options filter in real-time as selections are made, eliminating the need for a dedicated filter button. Additionally, adjustments to the font and overall design will ensure the interface is more accessible and user-friendly for all Navigators.

Currently, BEACON AI operates under the assumption of Navigator oversight. Navigators are expected to review and verify all information generated by the tool before sharing it with businesses. This human oversight acts as a critical safeguard, ensuring the accuracy and reliability of the tool’s outputs. While future developments aim to enhance BEACON AI’s automation and precision, the Navigator’s role in maintaining quality control will remain essential

PROJECT TEAM

  • Suvir Ghai
  • Khushi Patel

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